Edit Content


Starting out in Amazon Marketplace

Everything you need to build a scalable Brand on Amazon

Already selling on Amazon Marketplace

Sales and Marketing tools and Done with you to build the repeat buyers

An Agency helping other Amazon Brand Owners

Special Done with You service to serve your clients and increase ROI


Get more buyers and Reviews to Amazon Listing

Get the super launch automation to attract your ideal customers

Grow the marketable list of Amazon buyers

Build two step funnels and more to get real emails and order information

Automate the business

Create the whole Amazon Operating System so you do the important stuff and automate the rest



Integrate all the Marketplace data in one single system, Automation Engine of Amazon Operating System
  • Sync your sales data
  • Integrate Amazon and Shopify stores
  • Complete CRM for amazon sellers
  • Match buyer's real email with amazon orders
  • Track buyer's events and trigger automation
  • Automate discount code
  • Smart analytics of the sales data


Communicate like a human with personalized email messages. Send your emails based on triggered events

  • Unlimited subscribers - absolutely no limit
  • Unlimited email automation
  • Unlimited email broadcast
  • Segment - Find and award your best customers
  • Automate every buyer-seller message in one single software
  • Create personalized messaging


Popup funnels for smart marketers. Convert More Visitors to Customers

  • Unlimited subscribers - absolutely no limits
  • Unlimited email automation
  • Unlimited email broadcast
  • Segment - Find and award your best customers
  • Automate every buyer-seller message in one single software
  • Create personalized messaging

Done with You Amazon OS™

Literally an EVERYTHING-YOU-NEED. An irresistible offer that solves nearly every single problem you face in launching or scaling to the next level.

We'll take care of..

  • Full Amazon and Shopify Integration and Setup
  • Setup Automated Buyer-Seller Emails
  • Setup Custom Holiday Email Marketing
  • Build Custom Funnels on your Domain
  • Management of Customer Email List
Interesting Stuff

Blogs and Contents

Be on top of the latest updates and strategies

How to build a brand on Amazon

Build an E-commerce brand inexpensively


Everything you need to scale your E-commerce Brand

Growth360 Agency

Super growth team to build a Sustainable E-commerce Brand

Featured Blogs


Run promotions and build the super growth list of your buyers Check out, how our funnels capture buyer's email matches with their order

Demo Brand Site

Check out the demo brand site designed In Shopify for Amazon sellers

Europe’s new Value Added Tax – What is OSS and iOSS?

Table of Contents


These are some massive changes happening to the eCommerce VAT rules in European Union (sometimes known as the VAT e-Commerce package) that are not only impacting the sellers in the EU but also sellers outside the EU where buyers are from the EU. We are going to discuss basic fundamentals of what’s happening and what you need to be prepared for. Note – VAT can be a tricky subject so ensure you speak to qualified experts based on your business needs.

Let’s understand what is changed from 1st of July 2021

What is Union and Non-Union VAT Scheme?

One-Stop Shop (OSS)

In summary, as a seller, you will be charging VAT to your buyers based on the VAT rates of the country where you are sending the products to your buyers. Eventually, VAT is required to be paid to the country.

So as a seller, if you have sold to buyers in France and Germany then you will be paying VAT to those countries. One way is to register for VAT in those countries and submit the return and pay the VAT. But that’s the overhead, especially for small to medium eCommerce sellers who want to sell to all the European countries but do not have enough revenue for this extra overhead of accountings costs.

So that’s where the new regulation simplified the whole process and instead of registering VAT in all the countries, you will register for VAT in a company registered country. And you will just submit and pay the VAT to that country and it will be responsible to distribute the VAT to other EU countries.

So, effectively you sell freely to all the buyers in the EU and pay VAT in your registered country for all the sales without worrying about registering for VAT in other countries.

That’s known as One Stop Shop (OSS) VAT.

There is absolutely no VAT advantage of choosing any specific European country so choose which is closest to you.

Steps from register till VAT payment

To use the OSS, you register your company register in any one of the European countries also technically known as the Member States. Say, your company chooses Luxembourg as the Member state

  • Your Brands sells to customers in other European countries
  • Then your company makes an OSS quarterly VAT Return to Luxembourg. Well, you will ask your accountant to do that but they will give details of the total tax to be paid to each European country where you have sold your products.
  • Your chosen country (here it is Luxembourg) will provide the OSS VAT Return information to other European countries where you have sold your products
  • Your company then pays the VAT to Luxembourg
  • And finally, Luxembourg distributes the VAT to each European country.

If you are selling from UK or any country outside European Union and selling to customers in European country, then you will need to register for OSS VAT in one of the European country and that's it. This only applies when your products are within the European Union country and delivered to buyers within the European Union.

What is iOSS (import One Stop Shop) – Import Scheme
What if your company sells to the customer in the European Union but you are sending that product outside the EU. Say you have a warehouse in Birmingham, England and you ship your product to a customer in France.

Whenever any product comes from a country outside the EU, VAT applies when the product reaches customs and the customer has to pay the VAT. This is painful to customers with all the surprise extra costs and delays the delivery.
So, here is the solution – As long as the product sold is not more than EUR 150, your company can register for iOSS and charge the VAT from the buyers. When shipping the product to the customer, you give your iOSS number and that will allow the product goes without any delay in customs (specific to payments).

Create a Sponsored Ad campaign using our Holiday-Specific Keywords to attract holiday customers.

Give me the Formula!

If you selling on Amazon or any other marketplace If you are selling via Amazon and Amazon is shipping the products from outside EU to customers in EU then you will need to supply iOSS number to Amazon.


For all sellers outside the EU and sending the products from outside the EU to EU customers, get your iOSS registration done. If you don’t have the iOSS number and charging VAT to EU buyers then those customers may be liable to pay double tax one from your shopping cart and another during the customs import process if you do not provide iOSS during shipping.

Taxation is slightly technical and I suggest getting the right consultation. Don't think of finding the loopholes but try to find the right way to give a good experience to your buyers and also find the tax efficiency.

More To Explore

Let us help you achieve your business to a whole new level.

Fulon seamlessly integrates Amazon Data with your CRMs and build a personalised relationship with each customer. Set up a Demo today and change your store forever.