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What is ARFM?

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Recency, Frequency, and Monetary Ratings will help you identify your best customers.

Fulon has five (5) Recency, Frequency, and Monetary stages. The highest score is five, and the worst score is one:

Step 1: Figure out what your R.F.M strategy is

You don’t want to have to change it all the time. Keep your R.F.M rules as they are until you’ve decided on them. One of the R.F.M strategies is seen in the image above. You set up the values under five levels of Recency, Frequency, and Monetary based on your Amazon business and product.

One of the R.F.M strategies is seen in the image above. You set up the values under five levels of Recency, Frequency, and Monetary based on your Amazon business and product.

Step 2 – Set up R.F.M in Fulon Dashboard

Navigate to the Fulon Dashboard. Click on R.F.M Settings.

You may change your Recency, Frequency, and Configuration as shown below. Depending on your business requirements, update each tab (Recency, Frequency, and Monetary).

Based on the numbers you’ve added, it’ll look like this once you’ve updated it:

Recency

Note: Ensure that the number of days does not overlap.

Frequency

Note: Please keep the number of orders from overlapping.

Monetary

You’re ready to go once it’s completed.

Fulon will now assign a rating from 1 to 5 for Recency, Frequency, and Monetary for each customer in the infusionsoft System based on the values you given.

Here’s an example:

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