F U L O N

All-in-one unified app for Amazon sellers

Product Setup

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Customize and sync features with your products.

Fulon offers you the power to:

  • Make a list of short names for your Amazon products.
  • Add a product picture that is exclusive to you.
  • Ability to enable/disable the syncing of product-specific orders to CRM.

As Fulon imports product data from Amazon Seller Central (Amazon Marketplace), the default name is the Amazon Title, which is 150+ characters long. Such Product Titles, as we all know, are primarily designed to appease SEO, i.e., by including essential keywords in the titles.

“Magikuchen 5-in-1 Vegetable Mandoline Slicer Handheld Set (Light Green) – with a 100 percent Lifetime Satisfaction Guarantee that comes with FREE Container and Peeler!” for example, may be the title of an Amazon listing.

Simply put, this product is known as the Magikuchen Mandoline Slicer.

If you’re using the CRM (Infusionsoft) system for email promotions, getting the big title of your product name seems excessive. Instead, a short, concise product name that is more applicable to consumer messaging could be preferable.

Consider automating an email sequence in CRM (Infusionsoft) to send a thank you message to customers who have purchased a product.

Hey  ~Contact.FirstName~,

I just wanted to say thank you for buying ~Contact._cusproductname~

If you haven’t set up your Product Short Name yet, it will appear as:

“Hey Russ, I just wanted to say thank you for buying Magikuchen 5-in-1 Vegetable Mandoline Slicer Handheld Set (Light Green) – with a 100% Lifetime Satisfaction Guarantee that comes with FREE Container and Peeler!”

Isn’t it strange what you see above?

What if you set the Product Short Name to Magikuchen Mandoline Slicer, for example? This is how the email will be sent to the customer:

“Hey Russ, I just wanted to say thank you for buying Magikuchen Mandoline Slicer.

If you’re dealing with clients, this seems to be a better option. You may specify the Product Short Name for each of your Products (i.e., SKUs) in the Fulon Dashboard.

How to Add a Short Name for a Product

  • Step 1: Login to your Fulon App and go to Personalize > Product Setup.

  • Step 2: In CRM (Infusionsoft), you’ll see this Product Short Name. Fulon will add this product short name to the customer record as new orders are entered into the CRM (Infusionsoft). It’ll be found in the custom fields section.

Important Things to Keep in MindThis feature is intended to improve customer experience. If you go to the Products section of Infusionsoft, you can still see the Amazon Product Title for each product.

 
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