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Fulon Initial Setup Process (Recommended)

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Welcome On Board!

Thank you for taking the time to learn how to use this fantastic app. So, where do I begin?

There are a few necessary setup processes that must be completed as soon as possible in order to completely onboard and use the power of Fulon. I’ve included a list of those measures below. (I’m sure you’ve already signed up for the Fulon app.)

Have a CRM system in place

If you want to create automation funnels, you’ll need a CRM account, such as Infusionsoft, in addition to your Amazon Seller Central account. If you have not yet subscribed to the CRM system, please email us at info@fulon.co and we will assist you in to get it set up.

Integrate your CRM and Amazon Marketplace with the Fulon App

Fulon links your CRM to marketplaces such as Amazon Seller Central. If you’ve already registered for the Fulon app and have access to its Dashboard, you’ll need to add your Amazon seller Central Account and CRM Account.

Integrate your eCommerce Data with your CRM

Customer data is important for identifying customer behavior and triggering relevant automation. Setting up custom fields in the CRM and mapping it in Fulon is how you send customer data from marketplaces like Amazon to your CRM (like Infusionsoft). All customer sales data will be synced to your CRM until it has been mapped.

Product Setup

As soon as Fulon is connected with your marketplace (Amazon), it will start syncing the products in the Fulon Dashboard under Product Setup. Here you can define product short names, images to be used while sending emails to the customers, or whether you want to switch off/on sync the orders of those products to your CRM.

Get your Automation Campaigns for FREE!

We’ve built automation campaigns after hours of research and perfecting them, and we’d like to share them with you. These campaigns are free to you, and we will install them in your CRM (Infusionsoft), which you can then customize to meet your business automation needs.

  1. Seller Email Automation Campaign – This is the first campaign you can launch as soon as your marketplace (Amazon) is linked to your CRM (Infusionsoft). You will automate the sending of order-related transnational emails to your customers with this campaign.
  2. Customer Refund Nurture Automation Campaign – When a customer returns a product, 90 percent or more of sellers do nothing and do not even inquire about the reason for the return. This campaign allows you to not only recognize the cause for their return, but also cultivate them based on their response. This is the most effective way to instill the brand in the minds of customers.
  3. Segment your Customers using Recency, Frequency and Monetary (R.F.M) Values – Segment your customers in the same way that Amazon does, based on how recently they purchased from your store, how much they spent, and how often they purchase from your store. This campaign does it all and categorizes consumers on a scale of 5 to 1, with 5 being the highest in terms of recency, frequency, and monetary value.
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