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Solutions

MY BRAND IS...

Starting out in Amazon Marketplace

Everything you need to build a scalable Brand on Amazon

Already selling on Amazon Marketplace

Sales and Marketing tools and Done with you to build the repeat buyers

An Agency helping other Amazon Brand Owners

Special Done with You service to serve your clients and increase ROI

MY BRAND WANT TO...

Get more buyers and Reviews to Amazon Listing

Get the super launch automation to attract your ideal customers

Grow the marketable list of Amazon buyers

Build two step funnels and more to get real emails and order information

Automate the business

Create the whole Amazon Operating System so you do the important stuff and automate the rest

Product
Product

Done with You Fulon OS™

Literally an EVERYTHING-YOU-NEED. An irresistible offer that solves nearly every single problem you face in launching or scaling to the next level.

We'll take care of..

  • Full eCommerce Platforms Integration and Setup
  • Setup Automated Buyer-Seller Emails
  • Setup Custom Holiday Email Marketing
  • Build Custom Funnels on your Domain
  • Management of Customer Email List

Fulon Analytics and Automation Engine

You can easily keep track of what your customers are doing, like what they buy and return, and what they think about your business. You can use a set of tools to help you review and simplify your business operations, which will help your brand grow without much effort.

What you'll get...

  • See how your business is doing and how customers are interacting with it using Fulon Analytics.
  • Find out who is buying from you, from your biggest fans to new shoppers, using Fulon’s customer segmentation system.
  • Identify customers who have recently engaged, those who purchase frequently, and the big spenders with our R.F.M. analytics.
  • Turn customer interactions into valuable data with automated tagging using our tag events.
  • Send personalized offers straight to your customers’ inboxes using our coupon code mailer.

Curvv Email Marketing CRM

You can easily grow your audience by connecting with your customers through personalized messages. This will help you turn new buyers into your brand’s biggest fans.

What you'll get...

  • Connect with as many potential customers as you need with no restrictions using Curvv’s unlimited contact sync and creation.
  • Use Curvv’s powerful automation capabilities to craft personalized messages for each buyer and seller scenario.
  • Deliver highly targeted and effective email campaigns with Curvv. Tailor your messaging to resonate with first-time buyers, providing a warm welcome and valuable information.
  • Gain valuable insights into customer behavior, track and evaluate sales data, and optimize your email marketing strategies based on real-time information.

Qliqup Landing Page Builder

You can use our easy-to-use tool with over 90 integrations to create funnels and landing pages that boost your sales and reviews with every customer interaction

What you'll get...

  • Design stunning popups without coding by choosing from a wide range of customizable templates that grab attention and drive conversions.
  • Have precise control over when and where your popups appear with Qliqup’s advanced targeting system.
  • Seamlessly embed popups into your website’s content with Qliqup’s popup and inline modes.
  • Connect with your audience on a personal level using Qliqup’s custom email notifications.
  • Customize your popups based on user input and preferences using Qliqup’s powerful conditional logic.
  • Integrate Curvv to Qliqup and leverage Curvv’s powerful segmentation capabilities.
  • Simplify and streamline your CRM management process with Qliqup’s integration with Fulon CRM.

Socials - Our Social Media Marketing Tool

You can manage all your social media accounts in one easy system. You can improve how you plan your posts with our scheduling feature. Our platform supports all major social media platforms, including Facebook, Instagram, Twitter, TikTok, YouTube, Google My Business, Pinterest, Telegram, and WhatsApp.

What you'll get...

  • Select specific dates, times, or recurring patterns to plan and execute your social media posts with ease
  • Set up your social media accounts in under three minutes with our easy installation process.
  • Manage your social media accounts on-the-go with Socials’ fully responsive web design.

Buyer's Real Email Match System

You can use Fulon CRM to collect customer data from different sources, such as landing pages and popups. Fulon CRM will check and match the data for you, so you can be sure that the customer information is correct.

What you'll get...

  • Fulon app collects and matches customer info with smart tools and checks it in your CRM right away.
  • Get real and verified email addresses, so your messages always reach your customers and get better results.
  • Use the accurate and detailed customer info to make your marketing more personal and appealing to each customer.
Interesting
Interesting Stuff

Blogs and Contents

Be on top of the latest updates and strategies

How to build a brand on Amazon

Build an E-commerce brand inexpensively

Academy

Everything you need to scale your E-commerce Brand

Growth360 Agency

Super growth team to build a Sustainable E-commerce Brand

Featured Blogs

Funnels

Run promotions and build the super growth list of your buyers Check out, how our funnels capture buyer's email matches with their order

Demo Brand Site

Check out the demo brand site designed In Shopify for Amazon sellers

Growth Ranking External Amazon Traffic System (G.R.E.A.T)

Table of Contents

Introduction

This is the definitive approach to increasing external traffic to Amazon listings. This is the most extensive and comprehensive guide on advertising your Amazon goods via external sales channels available, and it includes strategies to help you:  

  1. Increase your traffic to Amazon Listing 
  2. Attract more customers 
  3. Build the powerful asset with full customer data (contact and purchase behaviour) 
  4. Supercharge sales on Amazon

This guide will show why you should launch an external traffic campaign. It provides some instances of basic external traffic sales funnels. We’ll even guide you through the process of creating a Facebook Ads or Google Ads account.

Amazon Growth Funnel that clicks all the time

Most Amazon sellers send outside visitors to your Amazon goods without a sales funnel. That’s potentially a big mistake. You’ll lose out on some of the most important benefits of external visitors, such as list development and retargeting, and you may potentially harm your search rankings.  

Fortunately, creating a basic Amazon sales funnel isn’t difficult, and doing so will significantly improve the outcomes of your external traffic initiatives. 

What is Amazon Growth Funnels (or Customer Journey)?

It’s essentially a customer engagement journey that each potential client will take before deciding to purchase. In summation, the consumer must first be aware of the problem, then the solution, and finally the desire to address the problem by purchasing a product.

The vast majority of products are designed to address a specific need. Supplements that aid with sleep, for instance. After that, the first step is to raise awareness about the issue (sleep disorder).  

When someone realises there’s an issue, they go on to the next stage in the funnel (the buyer’s journey), which is learning about a solution (in this case, L-theanine supplements). Now that consumers know some products can fix the problem, their purchase intent is increased.  

The following stage is to learn about specific items. They may instead type in “SuperSupplement Brands L-Theanine supplement” instead of “L-Theanine supplement.” You now have a highly targeted potential consumer on your hands. 

Read our blog to know more about Mapping a Perfect Customer Journey.

Buyer's Intent - The First Amazon Funnel

The majority of the individuals browsing on Amazon have purchase intent since they already know what they want and are looking for it. As a result, having a well-optimised listing can result in increased organic traffic and sales.  

The majority of merchants do this, and they compete on ad spend with other sellers. 

Flaws with Buyer's Intent Amazon Funnel 

The effectiveness of this flow is that it is dependent upon your quality of listing on Amazon. There’s just so much you can do to control your customer’s journey. Your customers are still in the evaluation stage of the funnel, which means you’ve lost out on a lot of potential customers.

If you just advertise to those who are aware of your product, you are neglecting prospective buyers who are unaware. Well, if you are trying to attract Amazon buyers within the Amazon ecosystem, then drive that via Amazon ads, but ensure that your listing is accurate and optimised. Do not direct outside traffic to your Amazon listing. 

Why you should not drive outside traffic direct to your Amazon Product Listing?

Your product’s Amazon rating is determined by its ability to attract additional purchasers. If a consumer sees your product listing but does not buy, Amazon may consider it a non-relevant product for those search terms.  

Most sellers want to reduce friction and give the straightest path possible to Amazon. Facebook, Google and other social media sites are often unqualified and low buyer-intent. This can result in a drop in the conversion rate for your product listing. It can also lead to lower rankings. 

Amazon Step-Up Sales Funnel 

Drive external traffic via Step-Up Sales Funnel by having a landing page to show the offer and to capture customer contacts before leading them to the store. 

It does two (2) core things:  

  1. You get customer information to market future promotions. 
  2. Creating offers by giving them unique discount code. 

The Amazon Step-Up Sales Funnel page acts as a filter, allowing visitors to determine whether or not they like your product and whether or not they want to buy it right away. This allows you to see who you’re attracting, create strong customer avatars, and retarget your ads. 

Lots of Landing page software designed for Amazon sellers are very much restricted to few designs of landing pages and there is no flexibility of designing as per your brand. We have sorted once for all with unlimited Landing pages you can create based on your branding and create as many promotions without any limits.

It gives you two very critical information about the customers -  

  1. Their contact details and  
  2. Linking what they have purchased with their contact information. 

Check out this blog on why these two customer data is critical to building a scalable brand. It takes minutes to build an Amazon landing page with Qliqup (part of Fulon Suite) 

And all four layouts are designed to convert your traffic into Amazon customers, for more sales, higher rankings and a stronger brand! 

Powerful Two-Step Amazon Sales Funnel 

This Funnel not only captures the email but also match their Amazon Purchase Data. 

That is How Two-Step Amazon Sales Funnel Works -  

  1. External Website Traffic.  
  2. The customer goes to the landing page.  
  3. The consumer provides his or her name and email address.  
  4. A unique discount code is emailed to the buyer.  
  5. The nurture email is sent to the client to convert them into Amazon purchasers.  
  6. The customer purchases on Amazon using the special discount coupon.  
  7. The consumer receives a second offer campaign (exclusively for Amazon customers) for a different product, with the promise of a discount if they purchased the previous offer.  
  8. The customer enters the second funnel, enters previous order information, and receives an emailed offer with a unique discount code.  
  9. The customer goes to Amazon and purchases the second item. 

Explore our Demo Funnel here and test out the flow: 

What are the tools to create this Landing Page?

  • E-mail Marketing Suite – Find more about Curvv.
  • Landing Page Funnel Builder – Find more about Qliqup.

Main Components of Amazon Step-Up Funnel

Here are the components of Amazon Step-Up Funnel:

  1. Compelling Offer – If you want to persuade someone to buy anything, you need to give them a compelling explanation. Make sure you have a strategy in place to retarget visitors who don’t convert. 
  2. Genuine Scarcity – When you’re selling anything, you want the reader to respond quickly so that they don’t lose out. Almost every marketing effort employs the concept of scarcity. However, rather than utilising this as a technique, make it a true shortage. 
  3. Others – Call to Action, Branding, Images/Videos, Social Proof. 

Effective Ways to Advertise on Facebook 

For Amazon sellers, Facebook advertisements are one of the most effective external traffic sources.  A good Facebook Ads campaign will enhance your sales velocity, which will result in a higher BSR, better ranks, and more revenues.  

With Facebook Ads, you can also collect leads and develop a formidable list of potential clients.  All of this aids you in gaining an advantage over your competition. Outside traffic sources such as Facebook Ads are never used by the great majority of Amazon merchants.  

The best part is that launching your first campaign is rather simple. 

Directing Facebook visitors to your product listing drastically reduces your campaign's chances of success.

You’ll wind up sending a lot of low-quality traffic to your product listing, and you’ll miss out on the opportunity to collect important contact and retargeting data.  

You should utilise a sales funnel like suggested in the Amazon Step-Ip Funnel. 

How to Set up an Effective Ad

The first is to nail down your ideal buyer’s profile and what the buyer’s journey should look like. This should be the first step before anything else. Unless you know who you are buyers are there can not be any right communication. 

In Facebook, you can define that using Targeting. You’ll need to reach out to at least 10,000 people. When identifying your target audience, be as detailed as possible. Make sure “Amazon.com” is included as a potential interest to guarantee they’re Amazon fans. The more people that see your advertisement, the better. 

If you already have Customer Data, then utilise FB Custom Audience and look-a-like feature.

Retargeting– Retargeting is an effective technique to generate traffic to your Amazon items from other websites. You may show Facebook advertisements to people who have previously visited your website or purchased from you using Facebook retargeting for Amazon items. 

Summary

Fundamentally, what has been quickly stated for Facebook will apply for any social network or ad targeting platform. Finding your ideal consumer avatar and remarketing are the first steps.  

Create the whole customer experience with Amazon Funnels (using Qliqup) and Email Nurturing, and Build Marketing Campaigns around the needs/desires of your potential consumers (using Curvv).  

Begin tracking and fine-tuning the funnel’s flow. Increase your customer list, sales, and customer lifetime value by making repeat purchases, which is hard to achieve if all of your traffic comes from Amazon. 

More To Explore

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Fulon seamlessly integrates Amazon Data with your CRMs and build a personalised relationship with each customer. Set up a Demo today and change your store forever.