Everything you need to know to create a listing that ranks high on Amazon

A listing should be nothing less than extremely professional and amazing as it is the first step to convert a visitor to a buyer. A simple listing may not even attract the visitors to click on a product even if the product is exactly what they may be looking for. 

A listing should act like a magnet to attract customers to check the product

Link to amazon.co.uk listing help page 

  • Hiring a professional is always recommended for various parts to create a listing that makes a product stand out 
  • A listing with contents which are well researched can rank higher in the search results 
  • Creating a listing on Amazon is a simple but detailed process 
  • EAN number is mandatory to create a listing 

Link to GS1 UK homepage

Photography 

  • It is recommended to hire local photographers with product photographs as their speciality 
  • Clicking pictures otherwise just do not give professional results 
  • Product images act as a gateway to the product 
  • Brand watermarks on product images take the brand to a next level 
  • Videos of the products will always give a broader view to the visitor

Keywords 

  • Any listing rich in keywords will rank higher on search results 
  • Paid tools are not required initially 
  • Keyword planner by google is available for free to use 
  • A spreadsheet with keywords is always helpful 

  

Title 

  • Title should consist the top 3 or 4 keywords 
  • Keywords used should not repeat 
  • Keywords in the title should be product specific 
  • Title should be short and should describe the product perfectly 
  • Vertical dividers are recommended to be used 
  • The most important feature of the product is features in a title 

  

Bullet Points 

  • Amazon offers an option to use 5 bullet points in the description 
  • Detailed product features are mentioned in the bullet points 
  • Bullet points are generally keyword optimized and help in the ranking 
  • It is recommended to keep the bullet points simple and descriptive 
  • Important features can be highlighted by using all caps

  

Description 

  • A professional content writer is recommended for this job 
  • Description is mostly ignored but can help in ranking 
  • This part is used by the visitor to get an extra re-assurance before buying a product 
  • Amazon does not provide formatting, but formatting tools are available to use for free 

  

Product pricing 

  • Cheating never helps and it is strictly recommended to use the actual sale price 
  • It the sale price is higher, and product runs on discount, Amazon recognizes it and lowers the ranking 
  • Continuous discounts create an unhealthy image of the product 

  

Enhanced Brand Content 

  • Available to sellers under the Amazon brand registry program 
  • It is a formatting tool available to sellers

Amazon Store 

  • Another gift to sellers under the Amazon brand registry 
  • It is a customized e-commerce store by Amazon 
  • Amazon store provides the sellers with a unique customized URL 
  • The stores are used to advertise the products outside Amazon 
  • A single store handles multiple products and brands

 

Promotions 

  • Promotions help listings be more prominent and visible 
  • Promotions can be offer in the form of 
  • Free delivery 
  • Discounts 
  • Or buy one get one free 
  • Buy one get one free can also mean buy 3 get 1 free and can help promote sales in bulk 

  

Bonuses 

  • A digital bonus is always known to add a value to the product 
  • E.g. Recipe book with the kitchen appliance 
  • YouTube videos on how to use a product or something related to the product is a good bonus idea 
  • Links to Amazon store can be added to encourage a buyer to return 

 

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