Note: Bare in mind that Amazon may take anywhere from five to twenty minutes to update your listings after you make changes, so don’t be startled if you don’t see a difference after you’ve saved your changes.
To begin, depending on the product and the specific terms, you should include your top three to four keywords in your title. It might be a little more or a little less. However, the core three to four key words that define your product and drive the majority of search traffic are generally the most important. There is one loophole: you do not want or need to utilize whole keyword phrases in this case. It’s pointless to waste space on redundant terms, and it won’t benefit you in any way. Using the primary keyword three times on Amazon does not provide you three times the power. Repeated words are a loss of keyword chances since each keyword counts only once.
Your listing title should be distinct from those of our rivals in the search results, catching the customer’s eye as they browse through the results. It’s a good idea to look up the product on Amazon and see what your competition is up to. Analyze the title and keywords they’ve chosen, but don’t replicate them. You just want to acquire a sense of what they’re up to so you can come up with something distinctive and memorable. The most significant keyword should be first in the title. To get the most out of your title, include your primary keywords in the first few words.
Use a trademark sign after the brand name so that customers can notice it right away while searching. It also aids in the development of brand recognition, as people begin to know and recall my company’s name. You can start using the TM sign at the end of your brand name as soon as you file for a trademark. It’s attractive and establishes trust and credibility with your customers, making them more inclined to buy from you rather than your competition. Following that, you may add secondary keywords, which are listed in such a way that they form a logical word combination, allowing you to include as many keywords as feasible. Don’t simply put together a bunch of random keywords as a lot of others do. Create listing names for people, not Amazon search robots.
Another thing to remember while creating listing titles is that they should be brief to medium in length. Don’t fall into the trap of sellers that stuff their listing names with as many keywords as they can. Amazon presumably just looks at the first 100 characters or fewer of these lengthy titles before listing or ranking the keywords. It just makes your listing seem bad in Amazon’s search results and elsewhere, and no one will bother to read it. When looking at Amazon search results, the length of the title frequently has little bearing on how high the product ranks. Even if it’s only three words long, it can still come in first. So, keep it brief. You’re looking for a character count of 50 to 100. Use the word character count tool again if you need help counting those characters. Your major keywords should be in the listing title. That’s all there is to it. If you have a highly particular product with few long tail keyword variants, it might even be simply one phrase. And there you have it: the method for writing a fantastic Amazon listing title.
Also, if your product has a feature or benefit that is really important in your buyer’s decision-making process, include it in the title. Go after it even if it’s not on your core keyword list. Mention something like extra big to emphasize the fact that your product is the largest on the market. Even if the term case isn’t in your keyword list, use it in your listing title if your product has a complimentary accessory.
Your listing title is the ideal spot to promote whatever distinctive aspect your product has, especially if it has a significant influence on your buyer’s decision-making process. But, once again, don’t overdo it; choose just one aspect to include in the title. In the bullet points, provide all of the important information your buyer need, as well as the word fit and listing title. The goal is to get visitors to click on your listing in the search results. Then, on the product page, you may go into further depth about the benefits and features of the product in the bullet point section and description block. Finally, make sure you meet Amazon’s standards for listing title practices.
However, the most important thing to remember is to avoid using pricing, special deals, or discount information. Do not use any special characters. After the brand name, the TM symbol is acceptable.
Use of subjective adjectives and words such as best, highest, smallest, and similar is prohibited. Essentially, don’t make your listing title become an obvious advertisement. It should simply serve to explain the item and tell them what your product is about in brief and straightforward terms, with no claims or subjective assertions.
To begin with, bullet points are essentially a summary or a brief explanation of the product.
Bullet points have two major objectives for us: Convert viewers into customers, and Improve in search rankings.
The first and most crucial step is to use bullet points in the listing headline to promote the goods you’ve already begun selling. However, you won’t be able to include much information. As sellers, we utilize bullet points to highlight the most essential features and benefits of the product we’re selling.
Make sure you use all five lines or bullet points that are provided. Make a list of the five most essential features and advantages that your consumers value.
Make sure to incorporate both benefits and features. If there are any sizes, materials, or colors that potential customers should be aware of, include them in your bullet points, but don’t limit yourself to only characteristics. Write about the advantages and differences between them.
You may also need to include the item’s size, weight, or other relevant details, depending on how technical the product is.
In terms of style, Amazon regrettably does not allow us to use any styling such as bold or italics here, so the final text may appear a little dull, especially if it’s on the lengthy side. Still, here are a few pointers to keep it eye-catching. Begin with the feature or advantage in all capitals. Use selective capitalization on a few words in the expansion to underline the most essential points you wish to show.
Like the names of the listings, there are a few things you don’t want to include in the bullet points, such as price, discounts, shipping, or special deals, as well as subjective phrases or adjectives such as best, great, top, promote your company, or other listings.
Put yourself in the position of the customer and consider what information you would want if you were purchasing this goods online. When it comes to rankings, your bullet points, like the listing title, must be keyword optimized for better ranks. This enables Amazon to index your listing for more keywords. To do this, use your keyword list and incorporate secondary keywords within the bullet points. You no longer need to utilize the main keyword because Amazon will index the keywords from your title.
The main goal is to rank for even more secondary keywords, so go over your keyword list again to see which ones you haven’t used yet. Use them in the product description so that the Amazon search algorithm may find them and, perhaps, rank you for some more long tail keyword phrases.
The majority of consumers will not even read the description, especially if the product is inexpensive. Those that do, though, are definitely interested in your offer and only need that more confirmation that what you’re offering is indeed a good bargain. Allow them to have it. Give them one more piece of information and the assurance that your product is of high quality, and they will be extremely satisfied with their purchase. Because it is a major purchase, more individuals will read the description if the product is more expensive. However, the same concept applies: you must reassure your prospective consumer that they are making the proper decision.
Keep each feature or advantage you’re discussing to a single paragraph. Use bullet points and some basic formatting, such as bolding and capitalization, if necessary.
Amazon accepts basic HTML tags, so you may structure your product descriptions to make them seem better. To accomplish this, you’ll need to utilize a free online tool that converts formatted text into HTML code.
Use objective language and don’t advertise your other goods. Also, don’t provide any information about special offers. Simply discuss the product, its uses, advantages, and characteristics.
The most essential factor of your selling process is product images. When it comes to online buying, your customers won’t be able to touch, taste, smell, or feel the thing they’re purchasing. As a result, photos will make or break your product listings; images will either sell or not sell the product. Essentially, every prospective Amazon purchase begins with an image. Whether it’s a picture in the search results, a sponsored product, or a similar product on the product pages, the customer has clicked on it.
The two most significant conversion enhancers on Amazon are product pictures and reviews. You’ll almost certainly have a great business if you do these two things correctly. With unprofessional product images, there’s no way to get a high conversion rate on Amazon.
It is not a good idea to take your own product photos. No matter how much costly equipment you acquire, unless you’re a professional product photographer, you’ll never be able to attain that pro images.
To get a professional finish, it requires years of skill, expensive studio lighting setups, and years of post-production practice. You don’t have time for all of that as a business owner.
The only alternative is to hire a professional to photograph your products. If you don’t, you’re jeopardizing all of your hard work, and you’ll wind up with unsold inventory. It’s up to you who you choose for this job as long as the end result is a collection of high-quality professional product photos that sell. Only hire product photographers that have a lot of experience in the area.
Increases the product’s sales
It makes it simple to obtain product feedback and reviews.
Improves the keyword’s organic ranking
Product promotion on Amazon is still a very effective way to rank products. Discount coupons are a wonderful method to increase sales, and if used in conjunction with the appropriate technique, they may also help you improve your organic rankings.
Each of the things you sell on Amazon has its own product page, which is called an Amazon product listing. It is composed of the information you enter while listing your product, such as the title, photos, description, and price.
Step 1: After logging into your Seller Central account, go to the Inventory drop down menu and select “Add a Product.”
Step 2: You have three options on the Add a Product page. First, you can add an existing Amazon product. This can be accomplished by searching for the product by name or product ID. Second, just below the search box, click “Create a new product listing.” This should be used if you’re uploading a brand new product that isn’t already selling on Amazon. Third, you can use the “bulk upload” feature to the right of the screen to upload multiple products at once. In this case, let’s use the second method to create a new product listing.
Step 3: After clicking “Create a new product listing,” you’ll be prompted to assign your new product to an Amazon category. You can find the category in one of two ways: by searching for it or by browsing the categories. It’s important to note that you won’t be able to change the category later. As a result, make sure you choose the correct one at this point. Only Amazon has the ability to change the category of a listing after it has been created.
Step 4: Then, on the ‘Vital Info’ tab, enter all of the information about your product. The options will vary depending on your product. You must enter an EAN code in the Product ID field because that is the European standard. Amazon warns us once more that the Product ID is compared to the GS1 database. If they discover a problem, they can suspend the product listing. It may even result in the loss of product creation rights. Essentially, if a fake code is used, Amazon may ban the listing and refuse to allow you to create any new listings. This is yet another reason why getting your EAN codes directly from GS1 is strongly advised.
Step 5: After completing the ‘Vital Info’ tab, proceed to the remaining tabs and input the information. The ‘Variations’ tab is where you would enter size or color selection information. Colors, sizes, materials, packed quantity, and other factors are all considered. These settings are very straightforward; you choose the type of variation you want to add and then add the actual variations.
Step 6: Next, the ‘Offer’ tab is where you set the pricing. This will be covered in the following lesson, but for the time being, simply put any price.
Step 7: It is an optional tab under ‘More Details’ that will cover all kinds of special product parameters such as weight, size, toys, warning message, items, measurements, package, quantity, and so on. Most of the time, you won’t need to use any of these. However, it is recommended that you look through the list and determine if any of the available parameters are applicable to the product you offer.
Step 8: Finally, simply click the Save and Finish button to complete your listing. It could take up to 30 minutes for it to show up in your account. So don’t be alarmed if you don’t notice it right away. After you’ve made the listing, you can find it under inventory, manage inventory settings, and simply click the Edit button if you need to make any changes to it.
There are two (2) types of Pricing:
It is recommended that you offer the goods at your regular price from the start, and then use the discount price option only if you truly want to conduct a sale. When you need to liquidate overstock, you might conduct a sale. You should have a rough idea of how much you want to charge for your product by now
Evaluate that we have the appropriate keywords in place so that Amazon can readily comprehend what we’re selling, increasing the likelihood of our listing appearing high in search results for as many targeted keywords as necessary.
Make a list of the most popular and relevant keywords for the items you sell. You can use Google Sheets to create a list of your product’s most important or main keywords. These will include the product’s name, as well as possible variations. Then, type the product name into the Amazon search box to see what kind of results it returns. Those will be your most important keyword variations. Amazon holds data on millions of customers, including their searches and purchasing habits. They know exactly what keywords consumers use to buy your goods and are willing to share that knowledge with you for free. Once you’ve gathered all of your keywords, enter them into your Google Sheet.
You may also gain more keywords by using Google AdWords. For the product you’ve specified, Google suggests relevant keywords. These are actual search terms that people use on Google. In most cases, when it comes to physical products, both Google and Amazon will use the same or extremely similar terms. Then, on your Google Sheet, add keywords that are relevant to your products. It should take you no more than 10 to 20 minutes to finish the overall process.
To insert all the keywords we’ve uncovered thus far, use the maximum space given by Amazon, which is 250 characters. This setting is technically for keywords that aren’t listed in your title, description, or bullet points. Amazon is solely interested in one-of-a-kind terms. That means no commas or other punctuation. All of the terms that can be used to describe your product are unique.
Manually go through the list and remove any words that aren’t specifically tailored for the product you’re selling, especially duplicates.
Amazon Enhanced Brand Content is a premium content tool that allows sellers to add enhanced photos and text to the product description field of their branded ASINs.
Enhanced Brand Content can also be utilized to respond to the most common customer questions by offering relevant product information, which can assist customers make faster purchasing decisions and lower the likelihood of returns.
Sellers who have been certified as brand owners through Amazon’s Brand Registry procedure are eligible to join EBC. Sellers will be able to add EBC to ASINs that are part of their approved brand catalog once they have been approved as a brand owner, but they will not be able to add content to ASINs that are not part of their brand.
Enhanced Brand Content Fees – Sellers will not be charged a price while the tool is currently free for a limited time. When a fee is imposed, the seller’s previous content will be preserved on the detail page.
Enhanced Brand Content Submission – Within 7 days of submission, EBC submissions will either be published or rejected, with necessary adjustments specified in the rejection reason; however, most content is processed within 2 days.
One of the most important features for brands to generate sales and develop customer loyalty is Amazon’s in-store. Amazon Storefronts is a new DIY (Do-It-Yourself) option that enables merchants and providers to create their own Amazon.com stores. The feature was created specifically to provide customers with a rich and immersive virtual shopping experience.
In a summary, it’s a free self-service tool that allows a brand owner to construct and design multi-page stores on Amazon to emphasize their items, value propositions, and brands.
The opportunity to develop your own Amazon store is another benefit of being accepted in Amazon’s Brand Registry. This means you’ll have your own Amazon store where you can display all of your goods. Create an About Us page, unique landing pages for the categories and items you sell, a video about how your products are manufactured or how to utilize them, and much more.
The primary goal of an Amazon Store is to increase buyer involvement. It is perfect as well as easy for buyers to purchase because it is a developed destination for them to learn about different companies and shop for different things in one spot.
On both mobile and desktop platforms, a “Store” provides an exceptional brand-centric shopping experience.
Creating an Amazon Storefront is not only easy, but it’s also free if you’ve signed up for the Amazon Brand Registry program. Amazon will verify that you are a real or legitimate business by calling you at the business contact number you supplied. As a result, constantly check to see if you’ve typed everything correctly.
When it comes to the approval process and allowing you to sell on Amazon’s marketplace, Amazon is strict. It has stringent criteria for paperwork and verification. By identifying counterfeiters and sellers who try to influence organic rankings with many accounts, this protects both sellers and customers.
Keep in mind that only a registered brand has complete control over all of its product pages. Amazon’s Brand Services will assist you in identifying and removing counterfeit sellers/sellers that violate your brand’s trademark.