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CRM+Email marketing for Amazon Sellers

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Introduction

In this blog, you will learn our proven “Holiday Sales-Boosting” tactics that we roll out every holiday season.

November and December are key holiday months. Remember key holiday events and plan in advance your strategies.

You can make entire year of sales during those months if done properly.

Here are key dates – 

November

  • Veterans’ Day (US)
  • Thanksgiving
  • Black Friday
  • Small Business Saturday (Pt 1)

 

December

  • Cyber Monday
  • Small Business Saturday (Pt 2)
  • Green Monday
  • Hanukkah
  • Super Saturday
  • Christmas Eve

Effective Sponsored Ads advertising strategies during holidays

Most of your ideal buyers become irrational buyers during the holidays. They are in impulse buying mode during holidays and many of them have no idea what to buy as a gift to their boss, friends, families and even their spouse.

You can build the sponsored ad campaign targeting holiday shoppers with holiday specific keywords. Those keywords have the very high commercial intent. For example. Keywords like gifts, holiday, sales, etc.

We have prepared the comprehensive list of Holiday Keywords which you can swipe and deploy in your sponsored ad campaign.

 

TIP – Gift card sales are HUGE in January.

Consider running a “Gift Card Campaign” the month of January, with a large daily budget.

e.g. “<<product>> gift card” …  <<niche>> gift cards …” etc.

Positioning Product Images for Holidays

People are more inclined to purchase products that they think would make good holiday gifts. So it makes sense to have the images designed in a way that matches that holiday gift criterion. Take existing listings and add “Holiday images” to them. Tap into the buying psychology and imply your product would make a great Christmas gift, but swapping in some holiday images into your listing.

Simply adding a holiday bow (or similar holiday imagery) to existing amazon images, make them think (unconsciously) that your product would make a great gift.
The results from this mindset are more sales because buyers’ impulse brain instantly snaps-too and says “This will make a great gift”… because we’ve helped them make the connection that this will make a great holiday gift!

Cross selling techniques

Newton’s law for eCommerce- An object in motion will remain in motion. The same applies here. When people are in “buying mode” and adding things to their cart, it is much easier to get them to add additional related items too!

Use this buyer’s mindset to cross sell other related products. Think of relevant products. The purpose is to cross-promote your related products and offer a discount for buying both now.

Coupon Stack for holidays

Major retailers/companies have conditioned holiday shoppers to look for the discount/sale. You can make it easy for them to find it and buy it from you.

How? By utilizing the prime real estate in every listing: The coupon stack!

If not, you should always utilize coupon stacks in every listing.
What will potentially do wonders is to rename the coupons around holiday themes and update them around key shopping dates:

For example:
“PRE-BLACK FRIDAY SALE: 15% Off Coupon”
“BLACK FRIDAY SUPER SALE: 15% Off Coupon!”
“CYBER MONDAY SALE: 15% Off Coupon!”
“HOLIDAY COUNTDOWN SALE: 15% Off Coupon!”

TIP – Don’t forget to change the coupon stack names back once holiday period is over

Adding Special holiday offer as first bullet point

During the holiday’s, add special holiday offer in the 1st bullet of your product listings.
Just like Coupon Stack, swap out the verbiage around these key shopping dates:

“PRE-BLACK FRIDAY SALE:”
“BLACK FRIDAY SUPER SALE:”
“CYBER MONDAY SALE:”
“HOLIDAY COUNTDOWN SALE:”

2020 Latest Keywords

Download this sheet to get the updated Keywords List for holiday Sales

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