CRM+Email marketing for Amazon Sellers
This post is to,
The goal here is really to get one thing, one new idea, one new concept, one new skill that you can practice.
Download the eBook and use it as a handbook and read it once again to get more one thing and as your skills grow in these tools, read it one more time and get even more from this.
Getting back to the topic, Google Analytics is a tool used to measure your marketing campaigns!
There is a strategy or a weapon which you should have before you begin to use any marketing tool. This weapon is called QIA which stands for Question, Information and Action.
You need to have a question ready before you even think of using a marketing tool to create an effective Marketing Strategy. Let’s say that you don’t have a question, what will you even do with the marketing tool? Isn’t it?
So, the strategy is
As mentioned above, Google Analytics makes the maximum impact on research with questions in 5 categories. Google Analytics has already organised them for you,
So, if you go to Google and search for Analytic reports, you will find millions and millions of results. One blog post will say that this report is important and the other one will say some other report is important. There is one report which should be enough for you so let’s jump straight into it.
This hidden report is called source/medium report and is available under Acquisition > All Traffic.
This one report gives you Source of the traffic along with the volume to determine the quantity, behaviour which helps you determine the quality of the traffic and finally it tells you the results, conversions that has happened.
In short, you are provided with the source of the traffic, quantity of the traffic, quality of the traffic along with the results of the traffic. There you go, you now have almost every detail that you need, and you now know why source/medium report is one of the most important and effective report in Google Analytics.
It surely looks overwhelming as this is a lot of numbers, but you must spend some time here, and you just must get comfortable if you want to create the most cost-effective marketing campaigns.
Reading a report
Have you ever wondered how to read a stupid report in a way that it can give us the data required to create that insanely effective marketing campaign? I mean, yes, numbers and all sounds good but how can you derive the data and integrate it in your marketing plan?
Let’s crack that nut and understand how to read reports. Let’s begin with the most important element in the report which is Behaviour and let’s break it into 3 simple parts to understand it better.
The numbers may not be 100% accurate so you must focus on the trend that the reports show you as these numbers will help you create your new Marketing Strategy.
Once you understand the 3 simple parts vertically, it’s time to start studying the trends horizontally. For example, you have 5 sources of traffic and how will you compare the numbers? Study the following table as an example,
So now, let’s treat the above table as a report from Google Analytics and let us go through each of the elements horizontally. If you see the 1 source, email, the numbers are a little off when you compare it to the number from Referral.
So, consider that the email sent had the link to a very targeted page and the traffic came, spent time on that page and left. To understand this, check the Avg. Session Duration of Email and Referral. Here you’d notice that the average time that every user spent on the site is quite similar. So, does this indicate that the traffic from Referral came, browsed quickly and left but the traffic from Email came, studied the page thoroughly and must have engaged better?
That one thing that you should look for in this example is that the traffic from Referral is not sticking to the site. This means that there is nothing for the audience to get engaged with. So, that one thing that you can do here is to create that one page with content specifically to engage the traffic that is slipping away.
All this from a Single Source/Medium report!
When you start to read the reports like this, you will come to know exactly what content attracts more traffic. This study will give you a blueprint of how to design you next Marketing Strategy to be more effective. For example, you have a link for ‘Sign up’ and below you have a picture of the product or service that you sell. You will come to know whether the traffic is clicking on the link or the image so you can use that in a better way for your next campaign.
Once you have all the numbers, you compare them according to the traffic sources and pinpoint that one traffic source which is just outstanding with conversions. You need traffic sources that offer you an insane engagement as it is important for brand awareness, but success is when conversions happen.
You will also need to pay attention to the traffic source that provides you with a huge traffic, but conversions and engagements are not happening because the visitors are slipping away. You must work on creating that content to stop the visitors from just gliding through and try to grab their attention, to make them stick around your website.
Your goal, during the entire process is to understand how to begin analysing the reports from Google Analytics and use them to reach to the finish line of a campaign successfully. The fun is not in reaching the finish line but it’s in the journey of how you can reach the finish line with grand success.
In the end, we hope that you have at least One New Thing that you want to do in the entire content that we have covered.
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