Buyer Persona represents your ideal client. You’ll be able to customize your marketing messages and product offering. Remember, the people
you want to target are the ones who will gain the most from your company, not the people you want to target.
Making assumptions about who your ideal customer is can be disastrous, and making assumptions about who your ideal customer is can be the death knell for your business. This is why it’s critical to create detailed buyer personas for your target market
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