We know that not all customers will give you same revenue to your e-commerce business and with ARFM you will define and build your loyal customers who are repeat buyers
We know that not all customers will give you same revenue to your e-commerce business and with ARFM you will define and build your loyal customers who are repeat buyers, bulk buyers. This is the way to segment the customers based on how recently they buy, how frequently they purchase and how much money they are spending on your Amazon store. This is the powerful model ignored by many FBA sellers but used by big e-commerce brand and we see you as big e-commerce brand using this powerful automation to segment your customer to identify the best performing customers, increase retention turning into high revenues and happiness.
We call it ARFMTM - Amazon customer segmentation based on Recency, Frequency and Monetary
It all starts with identify your best customers. Rate your customers based on their recency of purchase, frequency of purchase and life time monetary value. You will identify gold mine customers giving you sales after sales. It will also allow you to find sleeping customers who bought long time back so that you can start personalised engagement to convert into sales.
Send personalised message and offer based on their buyer pattern. Welcome your first time buyer, Send thank you mail for your loyal customer or give them Free gift if they gave you high order sales. When customer move from first time to repeat, automatically move them to different campaign. Show them you care and know them as an Individual not as a buyer.
25 Things each E-commerce Brand Should Automate