CRM+Email marketing for Amazon Sellers
There are about 20% of sellers who do around 80% of successful selling on Amazon. There are certain practical strategies that these sellers follow which the rest of them don’t. These are more like mandatory steps which most of the people try to skip and end up being failures. So, let us understand 5 of the most important strategies that help sell any product on Amazon.
There is practically no substitute to manual research and is the most important step to any business. Research doesn’t only help in the start but is an ongoing practice to understand how to make the products better and what are the needs of the buyer.
A seller must be an expert in the product that he sells, and research is the only way to get through it. A buyer can be helped only if the seller knows the product inside out. Imagine going to a store and the assistant keeps running to the manager for every doubt, we will walk away right? Same goes to online selling. A seller can quickly solve a query if he knows how to fix the problem and would help in getting positive seller feedback as well.
An expert can guide a professional content creator as to the smallest detail of the product which makes it attractive for the reader. The buyer would feel confident if the content is detailed and explains all that one needs to know. If a buyer wants an iPhone, he will buy it because he knows everything he needs to, and it doesn’t make the buyer an iPhone expert either. The basic small details will enhance the confidence of the reader and this will help in conversion.
One cannot become an expert by limited resources, but it is a practice where each feature of the product is manually understood. One cannot become a seller just by reading a few articles or the manual of the product but getting in-depth research means going deeper into every part.
A content will create an amazing brand image when a professional does the work but is guided by an expert. With a well-researched knowledge, the seller can understand what a buyer would want to know. The content may focus or highlight particulars which other competitors may have missed, and don’t you think that this will give your product an upper hand?
Link to the quote on Forbes
How many times have we walked into a store where we are enticed by the certificates displayed? How many times have we quit reading about a product that has a few negative seller feedbacks? Quite a few, right? This explains how important it is for a positive seller credibility.
It is easy to display this and/or avoid this in a retail outlet but getting seller feedbacks is quite a task online. It is a human nature that customers won’t leave a remark if satisfied but the unsatisfied ones would get on the keyboard typing a negative review almost immediately.
It is helpful to set up an auto emails to request the customers to leave a positive seller feedback. There are services available online and www.fulon.co is a recommended service provider. www.fulon.co also has a team of experts who will help the seller with any queries and innovative ideas on how to please a customer and convince them to leave a feedback.
The follow-ups should not focus only on the feedbacks but to ensure customer satisfaction. Building a personal customer relationship is an important part of brand building. Imagine you walk into a store with a damaged product and the staff is more than willing to help you, won’t you buy products of that brand again? Simple but efficient.
A seller can get a few certificates which can be used by the designer in the content to get visitors attention. Any certificates will help gain the confidence on the brand. A designer can also display happy reviews just to enhance the vibe.
It is very important to involve professionals for photography and written content. The first step of online purchase happens when the visitor is blown over with what he sees. Everything else follows and now isn’t it clear as to why professional photographers should be hired?
Professionals knows what to show, what is not to be shown and what it takes to entice the person who sees. They charge fees for a reason. Would you prefer a product beautiful displayed or a product for which the seller has uploaded pictures taken from a mobile device? You’ll get the answer yourself.
An expertly put content pushes the sale further. Highlighting every detailed feature of the product will influence the visitor who goes through it. A manual research will tell the seller what others may have missed, and this can give the product an upper hand in the market. Using those keywords that other have missed will have show the product in the search results of those keywords as well.
The product may be the best available in the market, but one should be very careful not to be projected as over-confident as it will surely affect the visitor in a negative way. The content should be likable and polite, and it would be awesome if the customer can feel that as a one on one conversation. Seller needs to collaborate with the designer and think like a customer to achieve this.
Everyone does a business to earn a certain profit but that happens automatically when you have a happy customer base. Building a brand takes a lot more than just selling products and making a profit. How many people crib about the prices of Apple products but still end up buying it? Many of them because Apple has created that brand over a period.
Building a brand includes building the trust of the customers. A seller must be patient to achieve this and it still won’t be easy. Providing those extra features and/or bonuses that would enhance the product for free will act as a magnet. A seller must think continuously and has to come up with that little extra like what Mc Donald’s does with its meals, small toys they give cost nothing but has made every child want it.
It is very crucial that the seller convince a customer to write a review if they like the product. Buyer wouldn’t wait to write a negative one and the seller is duty bound to reply to it. The reply must be very polite and professional. A visitor will read the reviews along with the replies and will surely judge the seller. One of many feedbacks will be negative and that is acceptable, and the politeness of the reply will take care of the damage.
A seller should work on giving away free digital bonuses which can enhance the product. For e.g. a printable eBook for coloring goes well with crayons. The seller will be able to come up with amazing ideas once he practices becoming the product expert.
Why do the seller pay exorbitant fees to celebrities to promote their product? Simply because everyone wants what they have. If a celebrity says that she consumes an energy drink, every female wants to have it. This is a classic example of social proof, creating a demand by exhibiting it as social need.
A content designer, if explained well can create a content which can portrait the need of the product in the society. The visitors will surely buy products if they can relate it with a social cause.
The recent technique is offering a donation to the needy on every purchase. If we go to a mall to purchase a detergent and we see another brand which offers a small donation and is priced the same as the one we wanted to purchase, which one would we buy? We both know the answer.
If we see a pet product which our pet will love, we will buy it because it then becomes a social need.
If a content shows to bring happiness to you and it markets like everyone is using it, you will buy it!
Say hello and welcome to the new data-driven and customer-focused Amazon FBA business